We check three things: legitimacy, track record and delivery standards. Legitimacy is checked against public records (Companies House, the ICO register, VAT validation and recognised certifications), and track record through projects and results confirmed directly by past clients, who can stay anonymous. For delivery, we assess evidence of how an agency tests its work, monitors it once it’s live, protects your data and hands over without locking you in, against the aiagencies.co.uk Delivery Standard.
Badges reflect how far an agency has gone through those checks, and can be removed if the evidence changes.